The following is a blog post from marketing guru Seth Godin.
The merchants of average
They will push you to fit in, to dress alike, to use the same tools, to fit the format.
- Do you try to force your officers to ‘fit the format’, a one size fits all approach to police work? Are you trying to make recruits into clones of you? Or do you help your officers to make decisions and solve problems utilizing their skills and talents?
- Do you find yourself justifying what you are doing by saying, “That’s the way we do things around here.” instead of explaining the rationale behind what you do and being open to new ways of doing things? Have you become content with the status quo, or are you continually seeking ways to improve the content and delivery of your training programs?
- Do you go along just to get along and do what all the other trainers in your agency or organization do? If they pick on students and you think it is wrong do you do it anyway to fit in? If they are focused on creating stress in training rather than training in context do you go along and try to stress people out? If they are content with crappy PowerPoint presentations because it is easier than scrapping them and creating effective presentations do you go along with that rather than put the time and work in to redo them?
In the law enforcement profession we have some amazing men and women, but we also have a surplus of people who are content with average. We cannot afford to have trainers who are content with average.
The challenge to you is to be different. Not for the sake of being different, but for the sake of being better, for the sake of making your officer better.
Pursue excellence and fight against average. Average = mediocrity and complacency. Mediocrity and complacency get officers killed and injured.
Brian Willis – A Man With Many Questions
At Winning Mind Training we are driven by our dedication to inspiring the pursuit of personal excellence and our belief that every law enforcement officer deserves to experience awesome training.
Have you ever wondered exactly what imagery is, how it works and how you could build it into your training programs? If you attended an Excellence in Training Course you would learn that and many more ways to take your training to the next level. Check out our website at www.brianw260.sg-host.com for a list of upcoming dates and locations for the Excellence in Training Course.
To book Brian to speak at your event or to your officers contact him at firstname.lastname@example.org.