If you speak at conferences or events put on by other people. Or agencies or organizations hire you to come in and deliver your seminar, course or workshop to their personnel, then be sure to ask some questions in advance and find out who is going to be in the room.
Are they all law enforcement personnel, all public safety personnel but not all law enforcement, or a mix from a variety of professions? Are they all sworn personnel, civilian employees, volunteers or a mix? Are they senior management, mid level management, front line supervisors, front line personnel or all of the above? Are they all SWAT operators, investigators or fellow trainers? What is the range of seniority and time on the job within the group?
Also find out if there are specific challenges facing the organization, any hot buttons topics, and what the desired goals or objectives are of the organizers.
We have all been at presentations where the presenter made comments that clearly indicated they did not know the audience (I was at one recently and that prompted this post.). Those comments can piss people off and turn people off. If they turn off then they are tuned out to your message and you missed an opportunity to make an impact on some or all of the participants.
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