In his October 26, 2017 blog post Seth Godin talked about three types of work:
He described them this way:
“Important work is easily dismissed by the audience. It involves change and risk and thought.”
“Popular work resonates with the people who already like what you do.”
“Viral work is what happens when the audience can’t stop talking about what you did.”
He went on to say, “Every once in awhile, all three things will co-exist, but odds are, you’re going to need to choose.”
I believe our mission as trainers and educators is to focus on Important Work.
If you make the Important Work engaging, relevant and help audiences understand why it is important to them and will benefit them, you will have the greatest chance of the Important Work becoming Popular Work.
If it becomes Popular Work and you continue to pay attention to the feedback and put in the effort to enhance and refine both the message and the delivery of the message it may just become viral.
Be cautious. It is too easy to get drawn into trying to do Viral Work right from the start. If you start off trying to do Viral Work you might find yourself sacrificing the Important Work just so it goes viral.
Important work is what changes the profession and saves lives and careers. Important Work can be frustrating because at times it seems like no one is paying attention. Stay the course. It is too important to get distracted by the lure of viral.
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